Cookie Policy
Last updated: 6 September 2026
This Cookie Policy explains how Astute Finance uses cookies and similar technologies when you visit our website.
It should be read alongside our Privacy Policy, which explains how we collect, use and protect personal information more generally.
1. What are cookies?
Cookies are small data files that websites can place on your computer, smartphone, tablet or other device.
They can perform a number of functions, including enabling a website to operate correctly, remembering preferences, maintaining security and helping website owners understand how their websites are being used.
Similar technologies can include pixels, tags, scripts, local storage and other technologies that store information on, or access information from, a user's device.
For simplicity, we refer to all of these technologies as cookies in this policy.
2. Who we are
This website is operated by:
Astute Finance
Astute Finance Limited
C/O Burton Varley Ltd, The Counting House, 24 Richmond Road, Bowdon, Altrincham, England, WA14 2TT
Company number: 11334616
If you have questions about our use of cookies or personal information, please contact:
Email: info@astutefinance.co.uk
3. How we use cookies
Astute Finance may use cookies and similar technologies to:
- ensure our website operates correctly;
- maintain website security;
- remember your privacy and cookie preferences;
- understand how visitors use our website;
- identify technical problems;
- measure website performance;
- improve the usability and content of our website; and
- provide optional website functionality where enabled.
We aim to use cookies proportionately and only where there is a legitimate purpose for doing so.
4. Types of cookies we may use
Strictly necessary cookies
These cookies are required for essential website functions.
They may be used for purposes such as:
- website security;
- fraud prevention;
- maintaining website sessions;
- operating contact forms;
- load balancing; and
- remembering your cookie or privacy choices.
These technologies do not require consent where they are genuinely necessary to provide a service you have requested.
Analytics and statistical cookies
We may use analytics technologies to understand how visitors use our website. These can help us understand information such as:
- how many people visit our website;
- which pages are viewed;
- how visitors navigate between pages;
- how long visitors spend on parts of the website;
- the type of device or browser being used;
- how visitors reached the website;
- page-loading performance; and
- general website usage trends.
UK law permits certain limited statistical technologies to be used without prior consent where their sole purpose is to collect statistical information about how the website is used with a view to improving it and the other requirements of the relevant exception are satisfied.
Where we rely on this exception:
- the information will be used for statistical purposes;
- it will be used to help improve our website;
- it will not be used to track or profile individual visitors for advertising purposes;
- appropriate information will be provided to visitors; and
- visitors will be given a simple and free way to object.
If an analytics technology falls outside that exception, we will obtain consent before using it.
Preference cookies
Some technologies may remember choices you make about how the website appears or functions.
Where the applicable legal exception is available, these may be used without prior consent provided that the necessary conditions are met and you are given an appropriate means of objecting. Otherwise, we will obtain consent before using them.
Functional cookies
Functional cookies enable additional website features that are not strictly necessary for the basic operation of the site. Depending on the feature and how it operates, we may ask for your consent before these cookies are enabled.
Marketing and advertising cookies
Astute Finance does not intend to use cookies for behavioural advertising, remarketing or cross-site profiling unless this functionality is specifically introduced.
If marketing or advertising technologies are introduced, they will not be activated before the appropriate consent has been obtained. The statistical exception does not permit technologies to be used to identify, track or profile visitors for advertising purposes.
5. Third-party services
Our website may use services provided by third parties. These could include services for:
- website hosting;
- analytics;
- security;
- contact forms;
- embedded maps;
- video content; or
- other website functionality.
Some third-party services may place or access cookies when they are used. Where consent is required, the relevant technology will not be activated until you have made the appropriate choice.
Where we use a third-party provider under the statistical purposes exception, that provider must only use the information to assist us in improving our website or service in accordance with the requirements of that exception.
6. Embedded content
Pages on our website may include content provided by other organisations, such as maps, videos or other embedded services.
These services may use their own cookies or similar technologies. Where consent is required, we will take appropriate steps to prevent those technologies from being activated until you choose to enable or interact with the relevant content.
7. Managing your cookie choices
Where cookies require consent, you will be given the opportunity to accept or reject them. You will not be required to accept optional cookies in order to access the principal content of our website.
You can review or change your choices at any time by using the Cookie Settings link available on our website.
Where we rely on an applicable legal exception rather than consent, such as the statistical purposes or appearance exception, we will provide a simple and free means of objecting where required.
8. Browser controls
Most web browsers also allow you to manage cookies through their settings. Depending on your browser, you may be able to:
- view cookies stored on your device;
- delete cookies;
- block some or all cookies;
- prevent third-party cookies; or
- receive notifications before cookies are stored.
Please be aware that blocking strictly necessary cookies may affect the operation of parts of our website.
9. How long cookies are stored
Cookies can be either:
Session cookies, which normally expire when you close your browser; or
Persistent cookies, which remain on your device for a defined period or until you delete them.
We will only retain cookies for an appropriate period having regard to their purpose. Details of the specific cookies currently used on the website, their provider, purpose and duration will be available through our Cookie Settings facility where applicable.
10. Personal information collected through cookies
Some cookies and similar technologies may result in personal information being processed. This may include information such as:
- IP addresses;
- device identifiers;
- browser information; and
- information relating to how a visitor interacts with our website.
Where information constitutes personal data, the requirements of UK data-protection law apply in addition to the rules governing cookies and similar storage and access technologies.
Further information about how Astute Finance handles personal information can be found in our Privacy Policy.
11. Changes to this Cookie Policy
We may update this Cookie Policy from time to time where:
- the technologies used on our website change;
- new functionality is introduced;
- our suppliers change;
- applicable law changes; or
- regulatory guidance is updated.
The latest version will always be available on our website and the date at the top of this policy will show when it was most recently updated.
12. Contact us
If you have questions about this Cookie Policy or our use of cookies and similar technologies, please contact:
Astute Finance
Astute Finance Limited (Company No. 11334616)
C/O Burton Varley Ltd, The Counting House, 24 Richmond Road, Bowdon, Altrincham, England, WA14 2TT
Email: info@astutefinance.co.uk
Telephone: 0161 383 6001
Approved by: Gemma Clarence
Position: Operations Manager
Email: gemma@astutefinance.co.uk
Telephone: 0161 383 6001
Date: September 2026